Age of the Customer with George Colony - Dreamforce 2014 Innovation Keynote

Age of the Customer with George Colony - Dreamforce 2014 Innovation Keynote

Age of the Customer with George Colony - Dreamforce 2014 Innovation Keynote

Empowered customers are disrupting every industry, ushering in a 20-year business cycle Forrester calls the age of the customer. In the age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers. The most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers. Companies will have to substantially increase investment in mobile, big data, great customer experience, and disruptive business models to win and retain customers. While companies have always, to a greater or lesser extent, called themselves "customer-centric," this is different. This is not about "customer-centric" thinking or "the customer is always right." Instead, the new power of customers the customer now matters more than any other strategic imperative.

By Vocalcom

5 Steps to Turn Around a Poor Customer Service Experience

Happy customers are often willing to show their gratitude, with many turning to social media to show their contentment with a brand. In an ideal situation, such a customer becomes a brand advocate and loyal in the long-term. But the reality remains that no brand is perfect, and every customer is a human being subject to frustrations and expectations that...
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