Allison Watson: Marketing demo at Microsoft Convergence 2015

Allison Watson: Marketing demo at Microsoft Convergence 2015

Allison Watson: Marketing demo at Microsoft Convergence 2015

In the "Modern marketing" session at Microsoft Convergence 2015, Allison Watson did a demo of ways that she integrates marketing technology into her daily work. Other videos from Modern marketing with Chris Capossela & Allison Watson Session highlights https://youtu.be/0YivfiB80vg Learn more about Microsoft Convergence at http://www.microsoft.com/convergence Watch highlights from all of the Microsoft Convergence 2015 General Sessions here: Empowering your mobile workforce: Tony Prophet at Convergence 2015 http://youtu.be/oD0RXJBmq0Y Re-Imagining the enterprise for a mobile first, cloud first world: Judson Althoff http://youtu.be/5N1rc7ZW2bI Modern marketing with Chris Capossela & Allison Watson: Convergence 2015 https://youtu.be/0YivfiB80vg SMB success in a mobile-first, cloud-first world: Wayne Morris at Convergence 2015 https://youtu.be/O2mR5IPlE60 Data will change your business, it’s up to you how much: James Phillips at Convergence 2015 https://youtu.be/gbphiCDtvbA Reinventing business productivity to maximize customer value: Julia White at Convergence 2015 https://youtu.be/fbEdC9a-F5Q Digital detectives: Protecting data, commerce and privacy in the age of cybercrime http://youtu.be/VaeBNJXnzI8

By Vocalcom

Omnichannel Drives Seamless Customer Experience

In 2015, it was often debated whether "multichannel" and "omnichannel" were simply terms to be used interchangeably--a mere way of saying that a brand offered multiple channels of contact for their customers. Yet many argued that the differences, while subtle, are nonetheless critical to the customer experience approach. While multichannel does infer a brand presence across multiple channels, omnichannel focuses...
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