Allocating To Meet Your Customers' Digital Demands

Allocating To Meet Your Customers' Digital Demands

Allocating To Meet Your Customers' Digital Demands

Lithium's Katy Keim keynoting at Forrester's Forum for eBusiness & Channel Strategy Professionals while arguing that clients are becoming more demanding because of access to technology but companies need to move faster to allocate the budget to meet these customers' demands.

By Vocalcom

5 Key Benefits of Customer Journey Mapping

Taking the perspective of the customer is essential to understanding his experience with a brand. For this reason, many companies are using customer journey mapping to study the user experience and learn where improvements can be made. Through an analysis of quantitative data and anecdotes from both customers and employees, brands may develop comprehensive maps that reflect the customer’s motivations...
View Full Article