American Airlines' Social Service Soars

American Airlines' Social Service Soars

American Airlines' Social Service Soars

Social service is rapidly becoming a mainstream channel for serving and engaging customers. Join us live to hear special guest Annette Hernandez, manager of social customer service at American Airlines, chat with Mila D'Antonio, editor-in-chief at 1to1 Media, about the Airlines' strategy for its dedicated team of social service agents.

By Vocalcom

The Emergence of the Social Call Center

Picture this: your call agent thinks that a customer is offering his or her complete, undivided attention. In reality, however, the customer is only partially listening. That’s because he or she is on Facebook and Twitter, sending a text message, checking out your company on LinkedIn and sending e-mail – all while trying to grab a bite to eat before...
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