American Airlines' Social Service Soars

American Airlines' Social Service Soars

American Airlines' Social Service Soars

Social service is rapidly becoming a mainstream channel for serving and engaging customers. Join us live to hear special guest Annette Hernandez, manager of social customer service at American Airlines, chat with Mila D'Antonio, editor-in-chief at 1to1 Media, about the Airlines' strategy for its dedicated team of social service agents.

By Vocalcom

The Difference between Mobile and Web Engagement

When looking to create engaging mobile experiences with customers, it’s important to remember that the mobile and Web experience are not identical. Mobile un-tethers customers from a single location or device; they can be in their living room on their laptop one day, at a restaurant talking on their smartphone the next, and then using a store kiosk another day....
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