Ashley Furniture Industries and Microsoft Dynamics

Ashley Furniture Industries and Microsoft Dynamics

Ashley Furniture Industries and Microsoft Dynamics

After selling its products through mom-and-pop retailers, Ashley Furniture Industries made the strategic decision ten years ago to open its own brick-and-mortar stores. Since then, the company has grown into the top-selling furniture store brand in the world and the number one retailer of furniture and bedding in the United States. Read more about Ashley Furniture.

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Engaging Millennial Customers

As described in the previous blog post, millennial customers, also known as Generation Y, show great demand for omnichannel customer service, have a preference for mobile engagement, and have the power to serve as great brand advocates when companies deliver great service. So how can companies engage this digital generation? Be conversational and a little bit personal. A recent survey...
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