Attract and Convert More Top of Funnel Buyers

Attract and Convert More Top of Funnel Buyers

Attract and Convert More Top of Funnel Buyers

Find out how Innotas was able to leverage Captora to understand buyer needs, create campaigns at scale, convert them to leads at the top of the funnel, and then, with the power of Marketo, use that intelligence to turn those leads into customers.

By Vocalcom

How to Make Your Brand Customer-Centric in 7 Steps

Delivering great customer experiences is a top priority for most any brand, but how many are truly considering the customer’s point of view? Many would argue that the key to delighting customers is taking a customer-centric approach and making sure that every step along the customer journey is tailored to their needs. Indeed, Deloitte claims that customer-centric companies are 60%...
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