Be Mixed is runner-up in the business track of the 2015 New Venture Competition

Be Mixed is runner-up in the business track of the 2015 New Venture Competition

Be Mixed is runner-up in the business track of the 2015 New Venture Competition

Be Mixed wins runner-up $25,000 prize in the business track of the 2015 New Venture Competition. Be Mixed is a natural and zero-calorie mixer for cocktail sipping anytime, anywhere. Team members: Cristina Ros Blankfein (MBA 2015) & Jennifer Ross (MBA 2014). For more on NVC: www.hbs.edu/nvc and more on the Rock Center for Entrepreneurship www.hbs.edu/rock.

By Vocalcom

5 Ways Personalization Drives Sales Success

For many companies, personalization remains a top priority in this new year. Many brands are achieving this goal by offering stronger service and personalized content through artificial intelligence and geolocation. However, the human touch should not be underestimated: From customer service agents showing empathy to salespeople making recommendations in-store, personalization starts with an authentic human connection. Here are five ways...
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