Big Data and Future of Marketing - conference speaker - Futurist keynote

Big Data and Future of Marketing - conference speaker - Futurist keynote

Big Data and Future of Marketing - conference speaker - Futurist keynote

Clip from Patrick Dixon's keynote at the Sampo Liidrite Foorum on data and the future of marketing. There is huge value in data, BIG data and understanding and structuring it. Offering customised service to consumers based on their habits. Streamlining and targeting advertising, effective interaction. Getting better search results based on human data, social search and understanding data to customise results. Futurist keynote speaker, Patrick Dixon - author 15 books on global trends and Chairman of Global Change Ltd - is an international inspirational lecturer, and expert, on leadership, management, supply chain, innovation, trends analysis and business strategy. He has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50). For more articles and videos please visit: http://www.globalchange.com Subscribe to Patrick's YouTube Channel: http://www.youtube.com/subscription_center?add_user=pjvdixon Google+ https://plus.google.com/PatrickDixonFuturist LinkedIn: http://uk.linkedin.com/in/patrickdixon Twitter: https://twitter.com/patrickdixon Facebook: https://www.facebook.com/drpatrickdixon

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When companies collect feedback from customers, their first thought might be to ask customers how they rate their service. While sending surveys after customer interactions is important, brands should further elaborate on the definition of customer feedback by soliciting thoughts on how the brand as a whole might better serve the needs and preferences of their customers. The enduring statistic...
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