Big Data and Future of Marketing - conference speaker - Futurist keynote

Big Data and Future of Marketing - conference speaker - Futurist keynote

Big Data and Future of Marketing - conference speaker - Futurist keynote

Clip from Patrick Dixon's keynote at the Sampo Liidrite Foorum on data and the future of marketing. There is huge value in data, BIG data and understanding and structuring it. Offering customised service to consumers based on their habits. Streamlining and targeting advertising, effective interaction. Getting better search results based on human data, social search and understanding data to customise results. Futurist keynote speaker, Patrick Dixon - author 15 books on global trends and Chairman of Global Change Ltd - is an international inspirational lecturer, and expert, on leadership, management, supply chain, innovation, trends analysis and business strategy. He has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50). For more articles and videos please visit: http://www.globalchange.com Subscribe to Patrick's YouTube Channel: http://www.youtube.com/subscription_center?add_user=pjvdixon Google+ https://plus.google.com/PatrickDixonFuturist LinkedIn: http://uk.linkedin.com/in/patrickdixon Twitter: https://twitter.com/patrickdixon Facebook: https://www.facebook.com/drpatrickdixon

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We’d like to invite you to take a quick walk in your customer’s shoes – more specifically, the thoroughly uncomfortable shoes worn immediately after enduring a horrible customer experience. Of course, you’re one of the millions of technologically-savvy consumers who take to Twitter to share your thoughts on everything from the latest movie to weekend plans to, most importantly, how...
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