Boost Conversions by Infusing Google Remarketing with Marketo Real-Time Personalization

Boost Conversions by Infusing Google Remarketing with Marketo Real-Time Personalization

Boost Conversions by Infusing Google Remarketing with Marketo Real-Time Personalization

Dan Stone, Product Manager at Google, speaks with Mike Telem and Mike Tomita from Marketo about the values of real-time personalization, web analytics, and remarketing, including: - How personalization and remarketing work together - How Marketo doubled conversion rates with them - How your organization can get started with Marketo Real-Time Personalization and Google Remarketing

By Vocalcom

5 Ways Big Data Can Improve the Customer Experience

Brands nowadays collect a tremendous amount of data on their customers. From purchase history to social media commentary, customer insights may be collected across multiple touchpoints. In addition, contact center metrics such as average handling time and first contact resolution provide data on how the customer experience is affected by service practices. Through close examination across channels, brands may use...
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