Boost Conversions by Infusing Google Remarketing with Marketo Real-Time Personalization

Boost Conversions by Infusing Google Remarketing with Marketo Real-Time Personalization

Boost Conversions by Infusing Google Remarketing with Marketo Real-Time Personalization

Dan Stone, Product Manager at Google, speaks with Mike Telem and Mike Tomita from Marketo about the values of real-time personalization, web analytics, and remarketing, including: - How personalization and remarketing work together - How Marketo doubled conversion rates with them - How your organization can get started with Marketo Real-Time Personalization and Google Remarketing

By Vocalcom

Cracking Down on Customer Churn

Customer retention is unquestionably a huge concern and one that should be under constant evaluation and scrutiny. For the call center manager, driving customer retention not only means boosting profit, but dodging the costly bullet of losing a customer to a competitor (as many veterans in the space know from experience, it’s cheaper to keep a client than to cultivate...
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