Challenge Thinking. Lead Change

Challenge Thinking. Lead Change

Challenge Thinking. Lead Change

Forrester Research is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations. For more information, visit www.forrester.com

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How Are You Connecting with Your Traveling Customers?

People like to travel; however, that doesn’t eliminate their need for high-quality customer service. Not only do an average 76 percent of online travelers plan their leisure trips online as opposed to a more traditional method, but 80 percent of online U.S. travelers are active on at least one social network, with 73 percent logging onto their favorite social channels...
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