COTY YouTube case study

COTY YouTube case study

COTY YouTube case study

This case study video show how the global beauty products manufacturer Coty collaborated with YouTube content creators to launch leading brands (Marc Jacobs, Rimmel and the Katy Perry fragrance) creating a huge level of deep engagement and interaction with over 1 million views of content and over 4,000 comments.

By Vocalcom

5 Ways Millennials are Changing Customer Engagement

If one generation in particular is changing the definition of customer engagement, it's the millennials. This young consumer population, generally considered anyone born after 1980, is intimately connected with our modern digital world. Having been born after the onset of the Internet and during the rise of mobile devices and social media, millennials are arguably the most technically savvy customers...
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