Designing a Wining Lead Nurturing Strategy: Lessons From The Definitive Guide to Lead Nurturing

Designing a Wining Lead Nurturing Strategy: Lessons From The Definitive Guide to Lead Nurturing

Designing a Wining Lead Nurturing Strategy: Lessons From The Definitive Guide to Lead Nurturing

Today’s buyer doesn’t become a customer overnight – they require relevant marketing touches while they self-educate and establish trust with your brand. With sophisticated lead nurturing, you can engage your potential buyers and ultimately produce more sales-ready leads. Join Michael Berger and Phillip Chen of Marketo as they discuss key ideas from the new Definitive Guide to Lead Nurturing, including how to: -Integrate the four elements of successful lead nurturing -Create a multi-channel lead nurturing strategy -Incorporate winning content that maps to buying journeys -Segment your lead nurturing efforts for optimal success

By Vocalcom

Call Center Activity Reports - More Useful Than Ever

Vast amounts of data improve numerous aspects of the call center experience in 2013 – from what types of multi-channel solutions to offer to best times to call customers even to figuring out what to say when on the phone with those customers. One source of data that is at every call center manager’s fingertips, though, is the information contained...
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