Designing a Wining Lead Nurturing Strategy: Lessons From The Definitive Guide to Lead Nurturing

Designing a Wining Lead Nurturing Strategy: Lessons From The Definitive Guide to Lead Nurturing

Designing a Wining Lead Nurturing Strategy: Lessons From The Definitive Guide to Lead Nurturing

Today’s buyer doesn’t become a customer overnight – they require relevant marketing touches while they self-educate and establish trust with your brand. With sophisticated lead nurturing, you can engage your potential buyers and ultimately produce more sales-ready leads. Join Michael Berger and Phillip Chen of Marketo as they discuss key ideas from the new Definitive Guide to Lead Nurturing, including how to: -Integrate the four elements of successful lead nurturing -Create a multi-channel lead nurturing strategy -Incorporate winning content that maps to buying journeys -Segment your lead nurturing efforts for optimal success

By Vocalcom

Three Ways You Should Be Providing Exceptional Online Customer Service

In the efforts to help improve customer service and make interactions more enjoyable and effective for the consumer, Salesforce continues to advocate the importance of embracing social media technology and techniques, evidenced by a recently revealed infographic. Taking this a step further, let’s take a look at three ways that every company should be providing exceptional online customer service: ·        ...
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