Do's & Don'ts of Email Marketing

Do's & Don'ts of Email Marketing

Do's & Don'ts of Email Marketing

Did you know that 20% of all legitimate emails never reach the inbox? Forrester predicts that in 2014, $144M will be spent on marketing emails that never get delivered. Sendgrid joined the Google Small Business Community (http://g.co/gsbc) to discuss best practices in email marketing.

By Vocalcom

5 Ways to Humanize the Customer Experience

The modern customer is often on the go, seeks timely support, and wants a seamless experience. While such demands may be met through advanced technologies, the human touch remains essential. According to a Harvard Business Review article on the science of customer emotions, when a major bank recently unveiled a credit card targeted to millennials and designed to evoke emotional...
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