EiR Marla Malcolm Beck, co founder and CEO, Bluemercury

EiR Marla Malcolm Beck, co founder and CEO, Bluemercury

EiR Marla Malcolm Beck, co founder and CEO, Bluemercury

Entrepreneur-in-Residence Marla Malcolm Beck has built Bluemercury into a leading luxury cosmetics brand through an innovative clicks and bricks business model.

By Vocalcom

The Dynamic Duo of CRM and Predictive Dialer

As described in the previous blog post, predictive dialer solutions benefit companies by maximizing agent efficiency, reducing operational costs, and, for sales teams, accelerating sales as agents have more time to connect with potential customers. The dialer eliminates the need for looking up phone number lists, manually dialing leads, and waiting to see if the call will even connect to...
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