Find Your Pot of Gold with Marketing Metrics that Matter

Find Your Pot of Gold with Marketing Metrics that Matter

Find Your Pot of Gold with Marketing Metrics that Matter

In the marketing world, the goals may keep going up – but not always the budgets. In this webinar, Heidi Bullock and Megan Niedenthal cover how to effectively use marketing analytics to make sure you’re putting all your “gold” in the right place. They discuss: -A framework on how to narrow in on the right metrics -Analyze your programs to determine the best allocation of budget -Forecast results and revenue for the upcoming month, quarter, and year

By Vocalcom

Most Brands See Social Media Potential, but Still Don't Use It

Research continues to point to the potential for social media to accelerate business operations, and yet the numbers continue to roll out showing that businesses are not using social media as part of their communications efforts. A recent survey commissioned by PricewaterhouseCoopers shows that companies are increasingly “starting to think about” how to improve communications with social media. Yet, despite...
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