Forrester Leadership Boards: A Member's View

Forrester Leadership Boards: A Member's View

Forrester Leadership Boards: A Member's View

Sue Hendricks, Vice President of Information Services at PMA Insurance Group, talks about the value she receives from Forrester's Application Development & Delivery Council, an exclusive Forrester Leadership Board peer group for exchanging next and best practices. To learn more about Forrester Leadership Board membership, please visit http://www.forrester.com/FLB/-/E-MPL41.

By Vocalcom

How Do Your Customers Feel? The Importance of Customer Satisfaction Surveys

When customer service agents respond to customer concerns, do they understand how the customer feels at the end of the exchange with the representative? To deliver excellent customer service on any channel—whether it be by phone, chat, SMS, email, or social media--it’s not enough to handle concerns in a timely and professional manner. Customer satisfaction surveys allow companies to better...
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