Forrester Leadership Boards: A Member's View

Forrester Leadership Boards: A Member's View

Forrester Leadership Boards: A Member's View

Sue Hendricks, Vice President of Information Services at PMA Insurance Group, talks about the value she receives from Forrester's Application Development & Delivery Council, an exclusive Forrester Leadership Board peer group for exchanging next and best practices. To learn more about Forrester Leadership Board membership, please visit http://www.forrester.com/FLB/-/E-MPL41.

By Vocalcom

5 Essential Rules for Mobile Optimization

These days, mobile is an essential part of the global customer experience. According to Trinity Digital Marketing, more than one billion people are using mobile devices worldwide to access the web. Deloitte further affirms that nearly 58% of consumers who own a smartphone have used it for store-related shopping. Mobile optimization should be a priority for every brand, and analyzing...
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