Forrester Leadership Boards: A Member's View

Forrester Leadership Boards: A Member's View

Forrester Leadership Boards: A Member's View

Sue Hendricks, Vice President of Information Services at PMA Insurance Group, talks about the value she receives from Forrester's Application Development & Delivery Council, an exclusive Forrester Leadership Board peer group for exchanging next and best practices. To learn more about Forrester Leadership Board membership, please visit http://www.forrester.com/FLB/-/E-MPL41.

By Vocalcom

5 Ways to Deliver Optimum Omnichannel Customer Service

Many brands nowadays embrace a multichannel approach to customer engagement. However, merely being present on multiple channels does not ensure great customer experiences, as some channels are often not optimized for meaningful content or lack the consistent agent support customers look for. In this regard, the distinction between multichannel and omnichannel is significant: omnichannel customer service stands for true, consistent...
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