Full Funnel Account Based Marketing: Engaging Key Targeted Accounts Everywhere

Full Funnel Account Based Marketing: Engaging Key Targeted Accounts Everywhere

Full Funnel Account Based Marketing: Engaging Key Targeted Accounts Everywhere

Mike Telem, VP of Real-Time Personalization Product Marketing, and David Myers, Real-Time Personalization Product Manager at Marketo, speak about account-based marketing including how to: - Reach key target accounts across all channels (ads, web, email, and mobile) - Engage individual accounts with personalized messages and content - Target the main stakeholders within your key accounts - Help sales teams drive the deals they're after

By Vocalcom

Following Your Customers into the Digital World

The explosion of social media has unquestionably provided a wealth of potential benefits to businesses able to capitalize on the available platforms. One potential drawback for companies, however, is the damage a single consumer can do to your brand simply by logging in and posting to any number of social networking sites. The destructive impact a negative review can have...
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