Full Funnel Account Based Marketing: Engaging Key Targeted Accounts Everywhere

Full Funnel Account Based Marketing: Engaging Key Targeted Accounts Everywhere

Full Funnel Account Based Marketing: Engaging Key Targeted Accounts Everywhere

Mike Telem, VP of Real-Time Personalization Product Marketing, and David Myers, Real-Time Personalization Product Manager at Marketo, speak about account-based marketing including how to: - Reach key target accounts across all channels (ads, web, email, and mobile) - Engage individual accounts with personalized messages and content - Target the main stakeholders within your key accounts - Help sales teams drive the deals they're after

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6 Key Words for Driving Social Media Engagement

Social media platforms continue to play a key role in customer engagement and, further, the reputation and success of brands that adopt them. From searching for product information in-store on smartphones to tweeting service requests, customers are not only showing an increased demand for engagement on these channels but inciting brands to change the way they use them to meet...
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