Hoffman's Hot Seat: Adapting to Changing Customer Behaviors and Preferences

Hoffman's Hot Seat: Adapting to Changing Customer Behaviors and Preferences

Hoffman's Hot Seat: Adapting to Changing Customer Behaviors and Preferences

1to1 Media's Tom Hoffman speaks with Mike Hennessy, Vice President of Marketing and Alliances at IntelliResponse, about how customer service teams must adjust to evolving customer behaviors and interests, including the ability to deliver self-service capabilities in the channels customers prefer.

By Vocalcom

5 Ways to Stimulate Customers with Video

Social media and live chat have transformed customer service in recent years for a compelling reason: they often use visual components. Isn't a tweet or Facebook post more compelling with a photo attached? Or better yet, a video? A report from Zabisco found that 90% of information transmitted to the brain is visual and is processed at a rate that...
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