How can I craft a story for my brand using digital data? - With Shannon Lee

How can I craft a story for my brand using digital data? - With Shannon Lee

How can I craft a story for my brand using digital data? - With Shannon Lee

Shannon Lee, principal at Precision Strategies, talks with Robin Carey about how brands can craft a story using digital data.

By Vocalcom

Top Tips: Aligning Customer Service with your Customer Experience Strategy

When customers shop with you, they expect a specific kind of experience. Taking this one step further, they expect that experience to be consistent every time, through every channel. If you’re Bass Pro Shops, for instance, they expect to be completely immersed in the fishing world when they enter your store. If you’re Charles Schwab, your customers expect you to...
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