How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

In this 30-minute video Q&A, Todd Cullen, Chief Data Officer at Ogilvy & Mather, speaks to Tom Hoffman, Executive Business Editor at 1to1 Media, about how the company gathers, analyzes, and acts on social media data to create personalized customer experiences.

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6 Tips for Email Marketing Success

Email is a highly effective digital marketing channel, with many companies praising its tremendous potential for driving sales and customer loyalty. TNW News cites that 54% of digital marketers consider email their most effective channel. Marketing Sherpa further cites that 72% of U.S. adults prefer communicating with companies through email. However, being successful on this channel requires a focused approach...
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