How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement

In this 30-minute video Q&A, Todd Cullen, Chief Data Officer at Ogilvy & Mather, speaks to Tom Hoffman, Executive Business Editor at 1to1 Media, about how the company gathers, analyzes, and acts on social media data to create personalized customer experiences.

By Vocalcom

5 Ways the Internet of Things Will Revolutionize Contact Centers

In today’s increasingly wireless world, technology has paved the way for the rise of the Internet of Things, or IoT. This technology can best be described as when the internet is connected to physical objects, rendering them “smart objects” with the ability to sensor, process, and act upon data. Many household objects are already equipped with sensors that promote safety...
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