How Technology Organizations Can Become Customer Obsessed

How Technology Organizations Can Become Customer Obsessed

How Technology Organizations Can Become Customer Obsessed

Forrester's Sharyn Leaver discusses the impact of the age of the customer and how technology management leaders can become customer obsessed.

By Vocalcom

Preparing for the Next Wave of the Mobile Revolution

Even before the recent introduction of the new iPhone5s, smartphone penetration had already crossed a historic tipping point. As of June, three-quarters of all U.S. cell phone users were carrying smartphones – that’s nearly 75 percent of the U.S. population, and that number is growing daily. The more ways consumers use their smartphones, the more services they will expect you...
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