How Technology Organizations Can Become Customer Obsessed

How Technology Organizations Can Become Customer Obsessed

How Technology Organizations Can Become Customer Obsessed

Forrester's Sharyn Leaver discusses the impact of the age of the customer and how technology management leaders can become customer obsessed.

By Vocalcom

Voice of the Customer: The Key to Brand Success

As customer service trends continue to shift toward personalized and emotionally connected experiences, it is more important than ever to understand how customers feel. While most companies collect feedback in some form, many are going a step further by implementing Voice of the Customer, or VOC, processes. In simple terms, VOC refers to a process or system for gathering customer...
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