How to Test and Optimize Your Lead Nurturing Strategy

How to Test and Optimize Your Lead Nurturing Strategy

How to Test and Optimize Your Lead Nurturing Strategy

In this webinar, Marketo and SmartBear cover best practices for your lead nurture strategy. Highlights include: - Why segmenting your database is important - A/B testing for lead nurturing - Creating a consistent message for multiple channels

By Vocalcom

Getting Your Call Center Ready for the Holidays

Research shows that a great customer service experience can make or break a sale over the holidays. In fact, 50 percent of U.S. customers say that customer service gets worse during the holidays, while 73 percent are willing to pay more for a better experience, according to aggregated data from a recent CMS Wire infographic. Needless to say, the incentive...
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