Integrated Customer Experience: Finding Your Sweet Spot

Integrated Customer Experience: Finding Your Sweet Spot

Integrated Customer Experience: Finding Your Sweet Spot

DescriptionIn this Take 30 webcast by 1to1 Media, Michael Colbourn, 2011 1to1 Media Customer Champion; and vice president of marketing, sales, and communications at Stowe Mountain Resort, discusses strategies for getting an organization's integrated customer experience plan up and running. He also suggests ways to identify the right metrics for measuring the most business impact from integrated CX efforts. Sponsored by TeleTech.

By Vocalcom

Omnichannel Drives Seamless Customer Experience

In 2015, it was often debated whether "multichannel" and "omnichannel" were simply terms to be used interchangeably--a mere way of saying that a brand offered multiple channels of contact for their customers. Yet many argued that the differences, while subtle, are nonetheless critical to the customer experience approach. While multichannel does infer a brand presence across multiple channels, omnichannel focuses...
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