Interview with AIMIA Proprietary Loyalty Singapore

Interview with AIMIA Proprietary Loyalty Singapore

Interview with AIMIA Proprietary Loyalty Singapore

Interviewee: Chen Peng, General Manager, AIMIA Proprietary Loyalty Singapore Questions: - What does it mean to be a truly "customer-centric" organisation? - How important is voice-of-customer (VOC) in capturing customer loyalty and retention?

By Vocalcom

What it Means to Adapt to Your Customers' Service Channel Preferences

Adapting to your customers’ service channel preferences is nothing short of complicated. Customer service leaders today need to ensure that consistent experiences are delivered across every channel of service for customers. Whether it’s e-mail, Facebook or mobile, the customer experience should be seamless and add value to the overall journey a customer has with a company. In light of that,...
View Full Article