Interview with AIMIA Proprietary Loyalty Singapore

Interview with AIMIA Proprietary Loyalty Singapore

Interview with AIMIA Proprietary Loyalty Singapore

Interviewee: Chen Peng, General Manager, AIMIA Proprietary Loyalty Singapore Questions: - What does it mean to be a truly "customer-centric" organisation? - How important is voice-of-customer (VOC) in capturing customer loyalty and retention?

By Vocalcom

The Importance of Mobile Engagement in Developing Customer Relations

Increasing visibility and improving relationships is all about active engagement, which can be difficult in a world where the customer is constantly on the move. Thankfully, rapidly evolving technology has made this effort easier in this always-on, always-connected world. This is where an enterprise should practice mobile engagement, understanding that reaching out is as important, if not more, than being...
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