Interview with AIMIA Proprietary Loyalty Singapore

Interview with AIMIA Proprietary Loyalty Singapore

Interview with AIMIA Proprietary Loyalty Singapore

Interviewee: Chen Peng, General Manager, AIMIA Proprietary Loyalty Singapore Questions: - What does it mean to be a truly "customer-centric" organisation? - How important is voice-of-customer (VOC) in capturing customer loyalty and retention?

By Vocalcom

Part 1 - Exploring the Core of the Salesforce Platform

Enterprise application development has been hit by the explosion of the “social revolution” – a time when the forces of social and mobile collided headfirst. Smart connected devices have since seen a rise in the workplace like never before. And as such, competitive legacy platforms offered prior to this revolution are now oftentimes considered too slow, complex and expensive. Conversely,...
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