Interview with Canon Singapore

Interview with Canon Singapore

Interview with Canon Singapore

Interviewee: Lynette Low, Head of Customer, Delight Management, Canon Singapore Questions: - What does it mean to be a truly "customer-centric" organisation? - How important is voice-of-customer (VOC) in capturing customer loyalty and retention? - What is your opinion on the O2O opportunities in Asian markets?

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Delivering excellent customer service has increasingly become a complex notion in our modern times. Customers have many channels through which to engage with brands, but this can be overwhelming and even harmful to business when omnichannel practices are not optimized for a great experience. Some customers may prefer speaking to a live agent for the reassurance of getting a problem...
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