Interview with Comarch

Interview with Comarch

Interview with Comarch

Interviewee: Bartosz Demczuk, Business Unit Director, Comarch Questions: - How important is voice-of-customer (VOC) in capturing customer loyalty and retention? - What does it mean to be a truly "customer-centric" organisation? - Data privacy is a huge concern these days. What advice do you have for organisations to overcome the issue of data privacy while maintaining the ability to understand consumers' behaviours and preferences?

By Vocalcom

Using Mobile Data to Deliver an Optimized Customer Experience

Mobile devices have increasingly become a part of consumers’ daily habits. A Forrester report found that mobile commerce officially surpassed desktop in retail traffic last year, while a recent InReality study found that 75% of store shoppers use their mobile devices in-store. What’s more, 25% of these consumers claimed to make purchases before leaving the store. What does this mean...
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