Interview with Fraunhofer [email protected]

Interview with Fraunhofer IDM@NTU

Interview with Fraunhofer [email protected]

Interviewee: Dr Antonio Feraco, Assistant Director of Technology, Transfer and Innovation, Fraunhofer [email protected] Questions: - Pertaining to Asian markets, do you see Big Data playing a more central role in the development of one's marketing strategies? - The management is typically concerned with the huge investment costs from Big Data. How should a firm believer of Big Data justify the ROI to their management? - How can organisations implement a cost-effective Big Data strategy?

By Vocalcom

Empowering Customers to Become Brand Advocates

When companies deliver an excellent customer service experience, sales improve and loyalty is often won. The savvy company, however, will never lose sight of providing an optimal customer experience and strive toward an additional goal: turning those satisfied customers into true brand advocates. In today's omnichannel world, customers have more power than ever before with their freedom to voice concerns...
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