Interview with Fraunhofer [email protected]

Interview with Fraunhofer IDM@NTU

Interview with Fraunhofer [email protected]

Interviewee: Dr Antonio Feraco, Assistant Director of Technology, Transfer and Innovation, Fraunhofer [email protected] Questions: - Pertaining to Asian markets, do you see Big Data playing a more central role in the development of one's marketing strategies? - The management is typically concerned with the huge investment costs from Big Data. How should a firm believer of Big Data justify the ROI to their management? - How can organisations implement a cost-effective Big Data strategy?

By Vocalcom

Differentiating Video for More Targeted Customer Engagement

It’s time for everyone in your call center to put that comb through their hair one more time, tighten ties and fix smiles: Lights, Camera, Action! Video is becoming a big part of the call center experience. According to a recent study by Forrester Research, the forecasted CAGR for overall online video ad spending will be 18.83 percent from 2013...
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