Interview with Gloria Jeanâs Coffees International

Interview with Gloria Jeanâs Coffees International

Interview with Gloria Jeanâs Coffees International

Interviewee: Phi Nguyen, Head of Special Projects & Global Development, Gloria Jean’s Coffees International Questions: - What does it mean to be a truly "customer-centric" organisation? - How important is voice-of-customer (VOC) in capturing customer loyalty and retention? What marketing strategies do Gloria Jeans carry out? - How does Gloria Jeans gather feedback from its customers? - The management is typically concerned with the huge investment costs from Big Data. How should a firm believer of Big Data justify the ROI to their management? - How can organisations implement a cost-effective Big Data strategy? - How do you find the event?

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