Interview with Gloria Jeanâs Coffees International

Interview with Gloria Jeanâs Coffees International

Interview with Gloria Jeanâs Coffees International

Interviewee: Phi Nguyen, Head of Special Projects & Global Development, Gloria Jean’s Coffees International Questions: - What does it mean to be a truly "customer-centric" organisation? - How important is voice-of-customer (VOC) in capturing customer loyalty and retention? What marketing strategies do Gloria Jeans carry out? - How does Gloria Jeans gather feedback from its customers? - The management is typically concerned with the huge investment costs from Big Data. How should a firm believer of Big Data justify the ROI to their management? - How can organisations implement a cost-effective Big Data strategy? - How do you find the event?

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The Importance of Social Technology in the Call Center

One of the biggest game-changes in the call center world has been the rise of social technology. These changes facilitate consumers in not just dealing with specific issues and concerns, but also in allowing them to interact with conversations about a company’s product offerings, future developments in technology, and next steps from year to year. The ability to build relationships...
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