Interview with Gloria Jeanâs Coffees International

Interview with Gloria Jeanâs Coffees International

Interview with Gloria Jeanâs Coffees International

Interviewee: Phi Nguyen, Head of Special Projects & Global Development, Gloria Jean’s Coffees International Questions: - What does it mean to be a truly "customer-centric" organisation? - How important is voice-of-customer (VOC) in capturing customer loyalty and retention? What marketing strategies do Gloria Jeans carry out? - How does Gloria Jeans gather feedback from its customers? - The management is typically concerned with the huge investment costs from Big Data. How should a firm believer of Big Data justify the ROI to their management? - How can organisations implement a cost-effective Big Data strategy? - How do you find the event?

By Vocalcom

Forrester: Applications, Software Top Two Drivers of Huge Global IT Spending Growth

If you have ever wondered what’s driving today’s tremendous global IT spending growth, top industry analyst Forrester Research has the answer for you – applications and software. In fact, in its recent market research report, Forrester presumes that global IT spending will reach $2.06 trillion in 2013, fueled primarily by software and applications. Forrester further found that software will account...
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