Interview with MBT & Star 360 Group

Interview with MBT & Star 360 Group

Interview with MBT & Star 360 Group

Interviewee: Puspak Patro, Chief Information Officer, MBT & Star 360 Group - What does it mean to be a truly "customer-centric" organisation? - Data privacy is a huge concern these days. What advice do you have for organisations to overcome the issue of data privacy while maintaining the ability to understand consumers' behaviours and preferences? - Pertaining to Asian markets, do you see Big Data playing a more central role in the development of one's marketing strategies? - The management is typically concerned with the huge investment costs from Big Data. How should a firm believer of Big Data justify the ROI to their management? - How can organisations implement a cost-effective Big Data strategy? - Big Data is no longer the concern of a single function within a company. Do you agree with this? In your opinion, whose responsibility is it to oversee Big Data implementations (i.e., who makes the final decision)?

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Leverage Proactive Communication when Speaking with Customers

It should go without saying that proactive communication is an extremely important part of the overall customer communication process. Implementing proactive communication is critical for any company that is currently leveraging the flexibility and versatility of a virtual call center solution. For example, the role that virtual call center agents play is vital when it comes to which channels customers...
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