Interview with MBT & Star 360 Group

Interview with MBT & Star 360 Group

Interview with MBT & Star 360 Group

Interviewee: Puspak Patro, Chief Information Officer, MBT & Star 360 Group - What does it mean to be a truly "customer-centric" organisation? - Data privacy is a huge concern these days. What advice do you have for organisations to overcome the issue of data privacy while maintaining the ability to understand consumers' behaviours and preferences? - Pertaining to Asian markets, do you see Big Data playing a more central role in the development of one's marketing strategies? - The management is typically concerned with the huge investment costs from Big Data. How should a firm believer of Big Data justify the ROI to their management? - How can organisations implement a cost-effective Big Data strategy? - Big Data is no longer the concern of a single function within a company. Do you agree with this? In your opinion, whose responsibility is it to oversee Big Data implementations (i.e., who makes the final decision)?

By Vocalcom

5 Ways Chat Bots Will Revolutionize Customer Service

Customer service is rapidly evolving in this new era of conversational commerce. As messaging apps increasingly become prime channels for customer engagement, brands are shifting focus to providing more personalized, comprehensive, and timely service. The hot new technology to deliver such premium service is chat bots, which many believe will transform customer service as we know it. Defined as artificial...
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