Interview with Oracle

Interview with Oracle

Interview with Oracle

Interviewee: Will Griffith, Regional Director Marketing Cloud Asia, Oracle Questions: - What does it mean to be a truly "customer-centric" organisation? - What is your take on the increasing influence of Big Data in one’s marketing strategy? - Data privacy is a huge concern these days. What advice do you have for organisations to overcome the issue of data privacy while maintaining the ability to understand consumers' behaviours and preferences?

By Vocalcom

Research Continues to Show the Correlation Between Cell Phone and Online Use

An online presence is necessary for any company looking to succeed in today’s ultra-competitive market. That’s because clients and end users are more likely than ever to interact with their service providers over the Internet – be it for research, account management or basic support. To take this a step further though, is to successfully develop an online presence that...
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