Interview with Paul Daugherty, Accenture, and Sanjeev Addala, Caterpillar

Interview with Paul Daugherty, Accenture, and Sanjeev Addala, Caterpillar

Interview with Paul Daugherty, Accenture, and Sanjeev Addala, Caterpillar

Peter Coffee, VP for Strategic Research, Salesforce, speaks with Paul Daugherty, CTO, Group Chief Executive of Technology, Accenture, and Sanjeev Addala, Group CIO, Caterpillar, during the Dreamforce '14 Keynote pre-show.

By Vocalcom

The Key to Increasing Customer Loyalty

When it comes to retaining customer loyalty, a number of factors must be considered. In fact, an Accenture Seamless Retail Study found that almost half of surveyed consumers believe retailers need to improve integrating the store, online and mobile shopping experience. The study further found that when it comes to encouraging customer loyalty, understanding and determining what exactly prompts a...
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