Interview with Social Data Lab / Amazon

Interview with Social Data Lab / Amazon

Interview with Social Data Lab / Amazon

Interviewee: Andreas Weigend, Director, Social Data Lab & Former Chief Scientist, Amazon Questions asked: - What does it mean to be a truly "customer-centric" organisation? - How can organisations implement a cost-effective Big Data strategy? - Data privacy is a huge concern these days. What advice do you have for organisations to overcome the issue of data privacy while maintaining the ability to understand consumers' behaviours and preferences? - How should companies better mine the data they have of customers?

By Vocalcom

5 Steps for Building Customer Trust

Customers like to do business with brands that show appeal and savviness, perhaps using clever marketing campaigns and offering great loyalty programs. Indeed, attracting customers is one step to gaining their long-term loyalty, but a critical step must take place before any customer becomes a loyal follower: building the customer’s trust. It’s one thing for a brand to be likeable...
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