Interview with Sprooki

Interview with Sprooki

Interview with Sprooki

Interviewee: Claire Mula, Managing Director and Co-Founder, Sprooki - What does it mean to be a truly "customer-centric" organisation? - What is your opinion on the O2O opportunities in Asian markets? Do you see a strong growth in the next 5 years? - What are the key ingredients in developing your O2O strategy? - How important is voice-of-customer (VOC) in capturing customer loyalty and retention?

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Millennial customers are powerful influencers when it comes to sales and customer experience. As a generation expected to spend more than $10 trillion during their lifetimes, they are continuously redefining customer experience through their needs and values. Yet millennials are much more than a population of consumers who simply like to spend their money. For this generation, customer experience needs...
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