Interview with Sprooki

Interview with Sprooki

Interview with Sprooki

Interviewee: Claire Mula, Managing Director and Co-Founder, Sprooki - What does it mean to be a truly "customer-centric" organisation? - What is your opinion on the O2O opportunities in Asian markets? Do you see a strong growth in the next 5 years? - What are the key ingredients in developing your O2O strategy? - How important is voice-of-customer (VOC) in capturing customer loyalty and retention?

By Vocalcom

The Emergence of the Social Call Center

Picture this: your call agent thinks that a customer is offering his or her complete, undivided attention. In reality, however, the customer is only partially listening. That’s because he or she is on Facebook and Twitter, sending a text message, checking out your company on LinkedIn and sending e-mail – all while trying to grab a bite to eat before...
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