Interview with Zalora

Interview with Zalora

Interview with Zalora

Interviewee: Magnus Grimeland, Managing Director & Co-founder, Zalora Questions: - How important is voice-of-customer (VOC) in capturing customer loyalty and retention? - What is your opinion on the O2O opportunities in Asian markets? Do you see a strong growth in the next 5 years? - Big Data is no longer the concern of a single function within a company. Do you agree with this? In your opinion, whose responsibility is it to oversee Big Data implementations (i.e., who makes the final decision)?

By Vocalcom

Leverage Proactive Communication when Speaking with Customers

It should go without saying that proactive communication is an extremely important part of the overall customer communication process. Implementing proactive communication is critical for any company that is currently leveraging the flexibility and versatility of a virtual call center solution. For example, the role that virtual call center agents play is vital when it comes to which channels customers...
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