Interview with Zalora

Interview with Zalora

Interview with Zalora

Interviewee: Magnus Grimeland, Managing Director & Co-founder, Zalora Questions: - How important is voice-of-customer (VOC) in capturing customer loyalty and retention? - What is your opinion on the O2O opportunities in Asian markets? Do you see a strong growth in the next 5 years? - Big Data is no longer the concern of a single function within a company. Do you agree with this? In your opinion, whose responsibility is it to oversee Big Data implementations (i.e., who makes the final decision)?

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Brands often spend time making customer experiences meaningful and even fun, but how many focus on making it effortless? It’s always great to engage customers in a positive manner, but overcomplicating the experience will not win them over. Here are six tips for giving customers an effortless experience and winning their satisfaction. Identify channels that need optimization When customers start...
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