Interview with Zorpia

Interview with Zorpia

Interview with Zorpia

Interviewee: Jeffrey Ng, Chief Executive Officer, Zorpia Questions: - What does it mean to be a truly "customer-centric" organisation? - How important is voice-of-customer (VOC) in capturing customer loyalty and retention? - Pertaining to Asian markets, do you see Big Data playing a more central role in the development of one's marketing strategies? - How can organisations implement a cost-effective Big Data strategy?

By Vocalcom

Optimizing Customer Service on Facebook

Contact centers that utilize social media channels to deliver customer service may think that all channels are alike. In reality, every social media site has its own characteristics which companies must consider to attain exceptional customer service. Facebook maintains great popularity as a social customer service channel. Unlike Twitter, which tends to be conversational and move fast with limited characters,...
View Full Article