Interview with Zorpia

Interview with Zorpia

Interview with Zorpia

Interviewee: Jeffrey Ng, Chief Executive Officer, Zorpia Questions: - What does it mean to be a truly "customer-centric" organisation? - How important is voice-of-customer (VOC) in capturing customer loyalty and retention? - Pertaining to Asian markets, do you see Big Data playing a more central role in the development of one's marketing strategies? - How can organisations implement a cost-effective Big Data strategy?

By Vocalcom

How the Spa Industry Can Leverage a Unified Digital Call Center

A key characteristic of today’s hyper-connected customer is the unprecedented ability to multi-task. Your customers are on-the-go. They have to get more done with less time, and that’s how they prefer to conduct their purchasing. Let’s say you’re a provider of salon and spa solutions. You know that your target audience is going to be on-the-go enjoying their massages, haircuts...
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