Interview with Zorpia

Interview with Zorpia

Interview with Zorpia

Interviewee: Jeffrey Ng, Chief Executive Officer, Zorpia Questions: - What does it mean to be a truly "customer-centric" organisation? - How important is voice-of-customer (VOC) in capturing customer loyalty and retention? - Pertaining to Asian markets, do you see Big Data playing a more central role in the development of one's marketing strategies? - How can organisations implement a cost-effective Big Data strategy?

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Examining the Cost-Effective Nature of Cloud-Based CRM

Top industry analysts continue to report that the customer experience is one of few differentiators that are difficult to imitate. It makes sense, considering how about two-thirds of consumers switched companies in the past year solely due to poor customer service – many times due to dissatisfaction with the amount of channels offered for communication. We cringe just thinking about...
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