Key Takeaways From Forrester's Forum For CIOs and CMOs

Key Takeaways From Forrester's Forum For CIOs and CMOs

Key Takeaways From Forrester's Forum For CIOs and CMOs

Sharyn Leaver and Sheryl Pattek, Forrester Forum hosts and experts, share 4 key takeaways from Forrester's 2014 Forum for CIOs and CMOs. Learn more about how CIOs and CMOs must partner and work together in order to win in the Age of the Customer: https://solutions.forrester.com/age-of-the-customer

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5 Ways to Optimize the IVR Experience

Automated service empowers customers by saving them time. When brands optimize their websites and apps through tools such as one-click checkout, quick access to frequently asked questions, and video tutorials, customers obtain the support they need without any human interaction. However, when it becomes necessary to speak to an agent or access personal information quickly, IVR, or interactive voice response,...
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