Marketing Cloud Keynote: The Journey is the Reward

Marketing Cloud Keynote: The Journey is the Reward

Marketing Cloud Keynote: The Journey is the Reward

Your customers are on a journey. At every turn, they have choices--choices to engage with, buy from, or walk away from your brand. And the stakes are high. If you don't lead your customers through this journey, delivering what they need, when they need it, and how they want to receive it, they'll find someone who does. Join Scott McCorkle, Marketing Cloud CEO, and leaders from the world's most powerful brands to hear how they're building 1:1 customer journeys across email, mobile, social, web, and more.

By Vocalcom

5 Ways to Optimize Customer Experiences with Big Data

In order to provide great customer experiences, brands must first understand their customers. Customer feedback surveys and social media comments offer valuable insights, but the digital age has paved the way for closer analysis on a far greater scale with big data analytics. Big data allows companies to analyze a mix of complex data sets from various sources to gain...
View Full Article