Marketing Nation Success Series - The Hero K12 Story

Marketing Nation Success Series - The Hero K12 Story

Marketing Nation Success Series - The Hero K12 Story

Hero K12 software helps schools track all types of behavior and implement programs that shift the focus from punishing negative behavior to rewarding good conduct. School administrators, however, don’t typically budget for a product like Hero because they’ve never seen anything like it before. Hero K12 needed to shift their marketing programs from driving brand awareness to educating administrators on the value that Hero’s positive behavior initiatives deliver. Fortunately, they found Marketo, and 10 days after purchase they launched a campaign that exceeded all expectations.

By Vocalcom

7 Tips for Personalized Customer Experiences

As many brands seek to automate customer service, one may question if customer experiences will one day lose the human touch. Customers do value their time and seek efficiency, but many would agree that when situations become tricky, customers seek the comfort of connecting with a live agent. Regardless of a brand’s customer service approach, offering personalized customer experiences can...
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