Marketo Customer Testimonial: Ed Stening, Zoetis

Marketo Customer Testimonial: Ed Stening, Zoetis

Marketo Customer Testimonial: Ed Stening, Zoetis

In this Marketo video testimonial, Ed Stening, Associate Director of Digital Strategy & MultiChannel Marketing discusses how implementing Marketo has given Zoetis insight into the full customer profile and behavior across all touchpoints and all channels. This insight helps Zoetis be less tactical and more strategic. In addition, the Zoetis sales force now has access to see what customers are doing online so they can reach out at the right time with the right information.

By Vocalcom

Analysis: The Federal Government Invests in Telemarketing

With the upcoming implementation of Obama’s Affordable Care Act in 2014, the federal government is going to be looking for ways to utilize telemarketing services in an attempt to explain aspects of the new act to U.S. citizens. Telemarketing investment by the government is nothing new, though. In 2012, the federal government spent over $322 million on telemarketing and call...
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