Marketo Customer Testimonial: Ed Stening, Zoetis

Marketo Customer Testimonial: Ed Stening, Zoetis

Marketo Customer Testimonial: Ed Stening, Zoetis

In this Marketo video testimonial, Ed Stening, Associate Director of Digital Strategy & MultiChannel Marketing discusses how implementing Marketo has given Zoetis insight into the full customer profile and behavior across all touchpoints and all channels. This insight helps Zoetis be less tactical and more strategic. In addition, the Zoetis sales force now has access to see what customers are doing online so they can reach out at the right time with the right information.

By Vocalcom

The Relationship Between Agile and Multi-Channel Service

So much emphasis has been placed on strengthening multi-channel service within the contact center that some business execs are forgetting about the importance of providing agile service. Why is it important that they remember both? Because your customers want both…and they’re not willing to compromise. In fact, 89 percent of your customers are likely to consider your competition if they...
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