Marketo Customer Testimonial: Mary Rosai, Charles Schwab

Marketo Customer Testimonial: Mary Rosai, Charles Schwab

Marketo Customer Testimonial: Mary Rosai, Charles Schwab

In this Marketo video testimonial, Mary Rosai, Senior Vice President of Institutional Services Marketing at Charles Schwab talks about how Marketo meets the needs of the highly complex environment of the financial services industry and offers solutions for both B2B and B2C marketing. In addition, Marketo offers Schwab transparency across marketing and sales and the ability to assign attribution to show the impact marketing has on the organization.

By Vocalcom

Giving Customer Service a Human Touch in Our Digital Age

In our digital age, customer service seems to be shifting constantly toward automation. Customers are saving time through self-service options such as IVR menus, finding answers on brand websites with FAQs, and, most recently, chatting with bots through messaging apps. Technology is indeed transforming the customer experience for greater efficiency, but what about the human touch? Certainly, there are still...
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