Marketo Customer Testimonial: Michael Carlson, ForwardLine Financial

Marketo Customer Testimonial: Michael Carlson, ForwardLine Financial

Marketo Customer Testimonial: Michael Carlson, ForwardLine Financial

In this Marketo testimonial video, Michael Carlson, Vice President of Marketing at ForwardLine Financial, talks about how Marketo helps ForwardLine Financial maintain clean data and create targeted, smart campaigns to their database of over 1.2 million contacts. With Marketo, ForwardLine has added the functionality necessary for their complex drip programs, including advanced dynamic content. ForwardLine runs several campaigns that include up to 1500 variations and Marketo allows them to scale these campaigns in a simple, understandable way. Marketo reporting then allows them to drill down and look at results across these campaigns in any way they choose in order to understand the return on their marketing investment.

By Vocalcom

Salesforce.com Leads Gartner's 2013 CRM Customer Engagement Center Magic Quadrant

Back in May, leading industry analyst Gartner revealed its all new 2013 CRM customer engagement center Magic Quadrant, serving as a goldmine of vital information for players in the space to absorb and apply to their CRM strategies. The document details how social media engagement, coupled with CRM software, is evolving the traditional contact center into a customer engagement center....
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