Marketo Customer Testimonial: Michael Carlson, ForwardLine Financial

Marketo Customer Testimonial: Michael Carlson, ForwardLine Financial

Marketo Customer Testimonial: Michael Carlson, ForwardLine Financial

In this Marketo testimonial video, Michael Carlson, Vice President of Marketing at ForwardLine Financial, talks about how Marketo helps ForwardLine Financial maintain clean data and create targeted, smart campaigns to their database of over 1.2 million contacts. With Marketo, ForwardLine has added the functionality necessary for their complex drip programs, including advanced dynamic content. ForwardLine runs several campaigns that include up to 1500 variations and Marketo allows them to scale these campaigns in a simple, understandable way. Marketo reporting then allows them to drill down and look at results across these campaigns in any way they choose in order to understand the return on their marketing investment.

By Vocalcom

What it Means to Adapt to Your Customers' Service Channel Preferences

Adapting to your customers’ service channel preferences is nothing short of complicated. Customer service leaders today need to ensure that consistent experiences are delivered across every channel of service for customers. Whether it’s e-mail, Facebook or mobile, the customer experience should be seamless and add value to the overall journey a customer has with a company. In light of that,...
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