Marketo Customer Testimonial: Michael Carlson, ForwardLine Financial

Marketo Customer Testimonial: Michael Carlson, ForwardLine Financial

Marketo Customer Testimonial: Michael Carlson, ForwardLine Financial

In this Marketo testimonial video, Michael Carlson, Vice President of Marketing at ForwardLine Financial, talks about how Marketo helps ForwardLine Financial maintain clean data and create targeted, smart campaigns to their database of over 1.2 million contacts. With Marketo, ForwardLine has added the functionality necessary for their complex drip programs, including advanced dynamic content. ForwardLine runs several campaigns that include up to 1500 variations and Marketo allows them to scale these campaigns in a simple, understandable way. Marketo reporting then allows them to drill down and look at results across these campaigns in any way they choose in order to understand the return on their marketing investment.

By Vocalcom

7 Reasons CRM is Key to Driving Great Customer Experiences

Delivering great customer experiences begins with knowing your customers. Keeping notes on purchase history, updating contact information, and analyzing feedback surveys are among the many tasks contact center agents are often in charge of. In today's omnichannel world, agents and customers alike need better ways to keep information organized. For contact centers, a CRM solution is the perfect answer to...
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