Marketo Customer Testimonial: Michael Carlson, ForwardLine Financial

Marketo Customer Testimonial: Michael Carlson, ForwardLine Financial

Marketo Customer Testimonial: Michael Carlson, ForwardLine Financial

In this Marketo testimonial video, Michael Carlson, Vice President of Marketing at ForwardLine Financial, talks about how Marketo helps ForwardLine Financial maintain clean data and create targeted, smart campaigns to their database of over 1.2 million contacts. With Marketo, ForwardLine has added the functionality necessary for their complex drip programs, including advanced dynamic content. ForwardLine runs several campaigns that include up to 1500 variations and Marketo allows them to scale these campaigns in a simple, understandable way. Marketo reporting then allows them to drill down and look at results across these campaigns in any way they choose in order to understand the return on their marketing investment.

By Vocalcom

6 Key Trends Shaping Social Customer Service

As social media use continues to grow, customers demand greater brand engagement on these channels. And don’t think that millennials are the only people driving engagement: According to a Global Web Index report, 97% of online adults aged 16-64 claimed to have visited at least one social network in the past month. Just how does this behavior impact brands? Sprout...
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