Marketo Customer Testimonial: Rob Mohan, The Online 401k

Marketo Customer Testimonial: Rob Mohan, The Online 401k

Marketo Customer Testimonial: Rob Mohan, The Online 401k

In this Marketo testimonial video, Rob Mohan, Marketing Web Developer, describes how Marketo’s intuitive solution makes it easy to create new programs and campaigns while ensuring that the right message goes out to the right person. Having the confidence that campaigns and programs will run as they are supposed to, The Online 401K can focus on developing content to engage consumers and create conversations. Marketo’s robust analytics give The Online 401K insight into what leads are interested in and how content is performing. With that insight, they can make strategic adjustments on the fly. Sales Insight informs sales of lead activity so they can pursue leads when they are hot. This, in turn, has improved the relationship between the sales and marketing organizations.

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The Evolution of Telemarketing

Telemarketing – a marketing method in which a salesperson solicits prospects to invest in a company’s product or service – has experienced quite the journey over recent years. This strategy continues to dominate the marketing landscape; however today, robust telemarketing software coupled with innovative customer engagement techniques have worked to completely re-imagine this approach. Telemarketing: Across the Years During the...
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