Marketo Customer Testimonial: Rob Mohan, The Online 401k

Marketo Customer Testimonial: Rob Mohan, The Online 401k

Marketo Customer Testimonial: Rob Mohan, The Online 401k

In this Marketo testimonial video, Rob Mohan, Marketing Web Developer, describes how Marketo’s intuitive solution makes it easy to create new programs and campaigns while ensuring that the right message goes out to the right person. Having the confidence that campaigns and programs will run as they are supposed to, The Online 401K can focus on developing content to engage consumers and create conversations. Marketo’s robust analytics give The Online 401K insight into what leads are interested in and how content is performing. With that insight, they can make strategic adjustments on the fly. Sales Insight informs sales of lead activity so they can pursue leads when they are hot. This, in turn, has improved the relationship between the sales and marketing organizations.

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5 Tips for Training Customer Service Agents

Customer service agents work on the front lines of a company, as they are constantly engaged with customers. For this reason, they are more than just informed employees ready to solve a problem—they represent the human aspect of a brand, both the face and the voice of a company’s products, services, and values. So when customers reach out for service,...
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