Marketo Customer Testimonial: Rob Mohan, The Online 401k

Marketo Customer Testimonial: Rob Mohan, The Online 401k

Marketo Customer Testimonial: Rob Mohan, The Online 401k

In this Marketo testimonial video, Rob Mohan, Marketing Web Developer, describes how Marketo’s intuitive solution makes it easy to create new programs and campaigns while ensuring that the right message goes out to the right person. Having the confidence that campaigns and programs will run as they are supposed to, The Online 401K can focus on developing content to engage consumers and create conversations. Marketo’s robust analytics give The Online 401K insight into what leads are interested in and how content is performing. With that insight, they can make strategic adjustments on the fly. Sales Insight informs sales of lead activity so they can pursue leads when they are hot. This, in turn, has improved the relationship between the sales and marketing organizations.

By Vocalcom

Gamification in the Contact Center: A Motivator for Agent Success

In the business world, keeping customers satisfied is indeed a major key to success. However, one should not ignore the fact that employee motivation plays a large role in creating customer satisfaction. In the contact center industry, agents play a significant role in fostering and maintaining customer satisfaction, and one of the major current trends in the industry focuses on...
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