Marketo Customer Testimonial: Sarah Samplonius, Avoka

Marketo Customer Testimonial: Sarah Samplonius, Avoka

Marketo Customer Testimonial: Sarah Samplonius, Avoka

In this Marketo video testimonial, Sarah Samplonius, Global Advertising & Digital at Avoka, talks about how Marketo has helped the start-up company gain efficiency to leverage their marketing budget and identify the impact of each campaign to optimize marketing. In addition, Marketo has helped Avoka align sales and marketing by providing sales with access to exactly what customers are seeing so they can reach out and have timely, relevant conversations.

By Vocalcom

5 Key Terms for Building a Strong Customer Service Culture

Every company that aims to deliver great customer service must answer this: Is there a strong service culture in place? Without one, customer service becomes a vague endeavor with no clear strategy. By setting company goals and engaging with employees regularly to establish a clear path to success, a company can establish a strong service culture that naturally leads to...
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