Marketo Customer Testimonial: Sarah Samplonius, Avoka

Marketo Customer Testimonial: Sarah Samplonius, Avoka

Marketo Customer Testimonial: Sarah Samplonius, Avoka

In this Marketo video testimonial, Sarah Samplonius, Global Advertising & Digital at Avoka, talks about how Marketo has helped the start-up company gain efficiency to leverage their marketing budget and identify the impact of each campaign to optimize marketing. In addition, Marketo has helped Avoka align sales and marketing by providing sales with access to exactly what customers are seeing so they can reach out and have timely, relevant conversations.

By Vocalcom

7 Strategies for Collecting Customer Feedback

Customer feedback allows companies to better understand what is working well and what areas need improvement. To deliver the best customer service, it's important to understand how your customers feel and give them a chance to tell you why. But how efficiently does your brand collect this information? Here are seven best practices for taking a strategic approach toward collecting...
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