Marketo Customer Testimonial: Sarah Samplonius, Avoka

Marketo Customer Testimonial: Sarah Samplonius, Avoka

Marketo Customer Testimonial: Sarah Samplonius, Avoka

In this Marketo video testimonial, Sarah Samplonius, Global Advertising & Digital at Avoka, talks about how Marketo has helped the start-up company gain efficiency to leverage their marketing budget and identify the impact of each campaign to optimize marketing. In addition, Marketo has helped Avoka align sales and marketing by providing sales with access to exactly what customers are seeing so they can reach out and have timely, relevant conversations.

By Vocalcom

Bringing CRM Back to the Basics

As technology in the call center software becomes ever more sophisticated, it’s easy to forget who’s at the heart of all of these great advances: the customer. It’s especially important to keep this fact top of mind when dealing with your customer relationship management (CRM) software. Performance metrics and analytics are certainly important (and a great CRM dialer can help...
View Full Article