Marketo Customer Testimonial: Tom Wentworth, Acquia

Marketo Customer Testimonial: Tom Wentworth, Acquia

Marketo Customer Testimonial: Tom Wentworth, Acquia

In this Marketo testimonial video, Tom Wentworth, CMO at Acquia explains how bringing in Marketo has helped Acquia upgrade marketing from email blasting to creating a focused strategy on customer engagement. Marketo’s ease of use means everyone in the marketing organization can utilize the tool and people can get ramped up quickly. By using Marketo to create a funnel and scoring model, Acquia grew their pipeline 129% year over year. In addition, marketing and sales are aligned and working better together.

By Vocalcom

Can IVR Destroy the Customer Experience? Press 1 or "Say Hello to Visual IVR"

When customers reach out to contact centers for support, they want quick and efficient service. As more and more contact centers strive to implement automation into their customer service strategy, one excellent advance in contact center software has been the innovation of IVR, or interactive voice response. IVR is a telephony system that uses either speech-recognition or touch-tone technology to...
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