Marketo Customer Testimonial: Tom Wentworth, Acquia

Marketo Customer Testimonial: Tom Wentworth, Acquia

Marketo Customer Testimonial: Tom Wentworth, Acquia

In this Marketo testimonial video, Tom Wentworth, CMO at Acquia explains how bringing in Marketo has helped Acquia upgrade marketing from email blasting to creating a focused strategy on customer engagement. Marketo’s ease of use means everyone in the marketing organization can utilize the tool and people can get ramped up quickly. By using Marketo to create a funnel and scoring model, Acquia grew their pipeline 129% year over year. In addition, marketing and sales are aligned and working better together.

By Vocalcom

Forrester: Applications, Software Top Two Drivers of Huge Global IT Spending Growth

If you have ever wondered what’s driving today’s tremendous global IT spending growth, top industry analyst Forrester Research has the answer for you – applications and software. In fact, in its recent market research report, Forrester presumes that global IT spending will reach $2.06 trillion in 2013, fueled primarily by software and applications. Forrester further found that software will account...
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