Marketo Enhances Microsoft Power BI with Rich Marketing and Customer Data

Marketo Enhances Microsoft Power BI with Rich Marketing and Customer Data

Marketo Enhances Microsoft Power BI with Rich Marketing and Customer Data

Marketo’s engagement marketing platform makes it easy for marketers to precisely measure program effectiveness and marketing ROI in a visually compelling way. With the Marketo connector for Power BI, companies can easily combine marketing data with data sets from finance, customer service, operations and other functions to discover new insights and make more informed decisions across the business as a whole.

By Vocalcom

Why You Need CTI Screen Pops for Delivering Customer Excellence

The advanced kind of call center software that you’re on the hunt for should integrate multiple features. One component that’s especially beneficial is screen pops – a window that appears on a call center agent’s desktop that displays different information based on whether the call is inbound or outbound. A screen pop is able to appear on the agent’s desktop...
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