Marketo Enhances Microsoft PowerBI with rich marketing and customer data

Marketo Enhances Microsoft PowerBI with rich marketing and customer data

Marketo Enhances Microsoft PowerBI with rich marketing and customer data

Marketo’s engagement marketing platform makes it easy for marketers to precisely measure program effectiveness and marketing ROI in a visually compelling way. With the Marketo connector for Power BI, companies can easily combine marketing data with data sets from finance, customer service, operations and other functions to discover new insights and make more informed decisions across the business as a whole.

By Vocalcom

Chat Bots: Automated Service Meets the Human Touch

Many brands these days count personalization as a top priority in customer experience. Customers value their time and look for efficiency, yet they still want experiences tailored to their needs. Automated service delivered through such technologies as IVR and click-to-chat buttons can ensure efficiency, and the prospect of connecting to an agent provides the human touch that customers continue to...
View Full Article