Marketo Enhances Microsoft PowerBI with rich marketing and customer data

Marketo Enhances Microsoft PowerBI with rich marketing and customer data

Marketo Enhances Microsoft PowerBI with rich marketing and customer data

Marketo’s engagement marketing platform makes it easy for marketers to precisely measure program effectiveness and marketing ROI in a visually compelling way. With the Marketo connector for Power BI, companies can easily combine marketing data with data sets from finance, customer service, operations and other functions to discover new insights and make more informed decisions across the business as a whole.

By Vocalcom

Four Must-Have Features for Strengthening Web-Based Customer Service

The online realm is a great tool with which to offer customers and clients a singular destination for their questions. However, simple Web presence isn’t enough for customers or clients —they also want support when navigating the website. In fact, a 2013 survey conducted by LivePerson Connecting with Customers showed that 83 percent of those surveyed had the need for online...
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