Merck KGaA Innovates the Customer Experience with Salesforce

Merck KGaA Innovates the Customer Experience with Salesforce

Merck KGaA Innovates the Customer Experience with Salesforce

Merck KGaA has a rich 346 year history of innovation. It's using the Salesforce Customer Success Platform to create a 1:1 relationship with consumers of its products and to completely transform and enrich the relationship between patients and physicians.

By Vocalcom

Following Your Customers into the Digital World

The explosion of social media has unquestionably provided a wealth of potential benefits to businesses able to capitalize on the available platforms. One potential drawback for companies, however, is the damage a single consumer can do to your brand simply by logging in and posting to any number of social networking sites. The destructive impact a negative review can have...
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