Merck KGaA Innovates the Customer Experience with Salesforce

Merck KGaA Innovates the Customer Experience with Salesforce

Merck KGaA Innovates the Customer Experience with Salesforce

Merck KGaA has a rich 346 year history of innovation. It's using the Salesforce Customer Success Platform to create a 1:1 relationship with consumers of its products and to completely transform and enrich the relationship between patients and physicians.

By Vocalcom

Driving Brand Success Through Customer Empowerment

When consumers choose to give a brand their business, they generally have many options. Whether it be an airline, a retail brand, or a hotel chain, companies should never lose sight of the fact that their customers are choosing them. This trust in a brand therefore deserves to be rewarded with exceptional service, and a key to its delivery is...
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