Modern marketing with Chris Capossela & Allison Watson: Convergence 2015

Modern marketing with Chris Capossela & Allison Watson: Convergence 2015

Modern marketing with Chris Capossela & Allison Watson: Convergence 2015

Microsoft has shared its vision to reinvent productivity, empowering people and organizations to do and achieve more. To support this vision, we must also reinvent our approach to marketing so that it supports the core goals of the company. Chris Capossela, Chief Marketing Officer, spoke at Convergence 2015 about his agenda to transform marketing at Microsoft. He was joined by Allison Watson, Corporate Vice President US Marketing & Operations, who shared how she manages her business using Microsoft’s data platform. As Capossela put it, “there are things that go far beyond technology”. Learn more at http://microsoft.com/convergence

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Upon reading the title of this article, you may be tilting your head to the side and giving it a good scratch. “Why would I want my customers to complain at all?” you may be asking yourself. Well, this fact is simply inevitable. Along the customer service journey, your customers will eventually have something to say, and it probably won’t...
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