Modern Marketing with Microsoft CMO Chris Capossela

Modern Marketing with Microsoft CMO Chris Capossela

Modern Marketing with Microsoft CMO Chris Capossela

Microsoft CMO Chris Capossela’s Convergence 2015 general session focused on Microsoft's marketing transformation – lessons, mistakes, and best practices. As Capossela put it, “there are things that go far beyond technology”. Learn more at http://microsoft.com/convergence

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What Call Center Managers Can Learn from QSR Customer Spending

Everyone likes good service, but for quick-serve restaurants (QSRs), quality service is core to their business model. According to the Empathica Quick Serve Restaurant Benchmark Survey, highly satisfied customers not only return to QSRs often, but they are four times more likely to recommend their favorite restaurant to family, friends or colleagues. Needless to say, it’s critical that QSRs do...
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