Motivating The Human Heart Of Your Digital Business Transformation

Motivating The Human Heart Of Your Digital Business Transformation

Motivating The Human Heart Of Your Digital Business Transformation

Forrester analyst David Johnson discusses the psychology behind big organizational changes, and one of them is the potential for resistance and anxiety in your organization's workforce. He shares insight into what companies can do to minimize this resistance and anxiety. To learn more about how Forrester can help on the path to digital mastery, visit: solutions.forrester.com/digital-business

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5 Tips for Optimizing Customer Feedback Surveys

When companies collect feedback from customers, their first thought might be to ask customers how they rate their service. While sending surveys after customer interactions is important, brands should further elaborate on the definition of customer feedback by soliciting thoughts on how the brand as a whole might better serve the needs and preferences of their customers. The enduring statistic...
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