Motivating The Human Heart Of Your Digital Business Transformation

Motivating The Human Heart Of Your Digital Business Transformation

Motivating The Human Heart Of Your Digital Business Transformation

Forrester analyst David Johnson discusses the psychology behind big organizational changes, and one of them is the potential for resistance and anxiety in your organization's workforce. He shares insight into what companies can do to minimize this resistance and anxiety. To learn more about how Forrester can help on the path to digital mastery, visit: solutions.forrester.com/digital-business

By Vocalcom

6 Key Words for Driving Social Media Engagement

Social media platforms continue to play a key role in customer engagement and, further, the reputation and success of brands that adopt them. From searching for product information in-store on smartphones to tweeting service requests, customers are not only showing an increased demand for engagement on these channels but inciting brands to change the way they use them to meet...
View Full Article